Cherie Myatt is the President of the CM Group. Prior to launching the company, she spent more than a decade developing marketing and business strategies for pharmaceutical clients at a large Boston-based agency. Driven by an inextinguishable entrepreneurial spirit and recognizing a need for a more individualized, hands-on approach for her clients, Cherie started the CM Group with Maggie Butler in 2005.
The resident visionary, Cherie’s drive for innovation results in new and thoughtful approaches to her clients’ greatest business challenges. e believes that continuing to evolve and diversify agency offerings is critical to helping clients reach their goals in the dynamic life sciences industry. At the end of the day, she’s honored to do meaningful work and help facilitate engagements that allow for human connections and educational exchanges.
Guided by Cherie’s commitment to giving back, the CM Group supports numerous causes and nonprofits, including the Catherine Violet Hubbard Foundation, SNAP (Special Needs Athletic Partnership), Rosie’s Place, and Conquer Cancer. Particularly close to her heart are Team Impact and the N.E. Parkinson’s Foundation, the latter of which she supports with a biking fundraiser each year.
Alex is the CM Group’s thought leader for patient engagement. A marketer by trade for close to three decades and someone with firsthand patient-advocacy experience, Alex is uniquely equipped to tackle the complexities of patient-centric communications programs at the agency. Under her leadership, the Px Group was established in 2017 as a division of the CM Group focused exclusively on patient engagement.
With her team, she identifies thoughtful ways for life sciences companies to connect on an authentic level with patients and caregivers. Her strategic collaborations have resulted in a variety of powerful programming—from patients engaging with each other to employees connecting with the patient experience. Each engagement is driven by a mission to amplify the patient and caregiver perspective, and in doing so, provide a platform for compassion, empathy, education, and innovation.
Alex’s dedication to important causes carries over into her personal life; she sits on the board of trustees for CARES Foundation, a national organization dedicated to Congenital Adrenal Hyperplasia (CAH), a rare, genetic disorder that affects her youngest son. A roll-up-her-sleeves type, she was also the driving force behind adding essential rescue medicine for patients with adrenal insufficiency to the formulary for ambulances across Massachusetts and New Hampshire.
Christina brings a decade of Patient Engagement experience to the team, working both on the agency and Client side of the life sciences and biotech industry. She has held leadership roles throughout her tenure working within agencies to help to shape the operational infrastructure not only to support the innerworkings of the business but provide the best work products to clients.
Her experience working in the clinical stage development for multiple gene therapy treatments include the creation of clinical trial materials, ranging from awareness, enrollment, site support and retention resources to fit the needs of each study. In this role, Christina supported the effort in elevating the perspective of rare disease families in the development of patient-centric protocols and study design to ensure optimal experience of participants and their families of gene therapy clinical trials.
Christina has a deep-rooted passion for understanding the patient journey (particularly within rare) and how amplifying the patient voice can educate, motivate and inspire. This passion is infectious, and admired by our clients, team members and the patients with whom we work.
With over 10 years of experience uncovering consumer insights, Mila has spent over half of that time within the pharmaceutical and healthcare industry working directly with patients and caregivers to uncover and co-create solutions.
She believes that a true understanding of the patient experience lies not just in the facts, but in a patient’s underlying beliefs, behaviors, and emotions. She identifies and translates key insights into strategies that change behavior across the patient and caregiver journey.
At The Px Group, Mila drives the teams to find the intersection between the needs of life science companies and patient communities. Her approach has driven the creation of innovative programs that drive results for all stakeholders.
With over a decade of compliance and risk management experience, Patty is the agency’s architect and steward of enterprise compliance strategy, structure, and processes, as well as the subject matter expert for clients.
Since joining the CM Group, Patty has established a department that is by the book and informative, and she has assembled an approachable team who is fluent in the latest industry requirements. By launching comprehensive educational and training programs, compliance has moved beyond serving as just an agency resource and instead has been ingrained into the many processes (as well as the hearts and minds) of everyone at the CM Group.
Prior to her focus on compliance, Patty spent two decades taking on a diverse set of roles in product development, marketing and training for medical device companies. Along the way, her guiding light—to improve patient outcomes and experiences—has remained in clear view.
The Px Group, a Division of The CM Group, respects the privacy of visitors to its websites and online services and values the confidence of its customers, partners, patients, and employees.
Collection of Information
We may ask you for some or all of the following types of information when you register with our Services, access various content or features, submit photos and other content, or directly contact us with questions or feedback:
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Aggregate information. We may disclose to third parties information that does not describe or identify individual users, such as aggregate website usage data or demographic reports.
We maintain reasonable security procedures to help protect against loss, misuse or unauthorized access, disclosure, alteration or destruction of the information you provide through the Services. However, no data transmission over the Internet or stored on a server can be guaranteed to be 100% secure. As a result, while we strive to protect your information and privacy, we cannot guarantee or warrant the security of any information you disclose or transmit to us online and cannot be responsible for the theft, destruction, or inadvertent disclosure of your information. In the event that we believe that the security of your information may have been compromised, we will endeavor to give you appropriate notice as quickly as possible, including by email. You consent to our use of e-mail for such notification.
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The Px Group respects the privacy of children and we are committed to complying with the Children’s Online Privacy Protection Act (COPPA). The Services do not knowingly collect, use, or disclose personal information from children under the age of 13 without prior parental consent, except as permitted by COPPA. By providing your consent, you agree that we may collect, use, and disclose your child’s personal information consistent with this Privacy Notice.
Your Choices and Your Information
If at any time you wish to stop receiving emails or other communications from us, or if you have submitted information through the Services and would like to have that information deleted from our records, please notify us.
Users Outside the United States
By using the Services, you consent to the collection, storage, processing, and transfer of your information in and to the United States, or other countries and territories, pursuant to the laws of the United States.
Links to Third-Party Content
As a convenience to our visitors, the Services may link to a number of sites, services, and other content that are operated and maintained by third parties. These third parties operate independently from us, and we do not control their privacy practices. Such links do not constitute an endorsement by The Px Group of the content or the persons or entities associated therewith. This Privacy Notice does not apply to third-party content. We encourage you to review the privacy policies of any third-party to whom you provide information.
Modifications to this Privacy Notice
We reserve the right to modify this Privacy Notice from time to time without prior notice. Such changes will be effective immediately upon posting to this Service. Your continued use of the Services after any modification to the Privacy Notice will constitute your acceptance of the new terms and conditions.
Other Conditions of Use
No Medical Advice
The Services and any information or content provided therein are for informational and educational purposes only and are not a substitute for the professional judgment of a health care professional. The Px Group does not give medical advice, nor does it provide medical or diagnostic Services.
User Content and Communications
You remain fully responsible for the materials that you provide to us, including without limitation information, stories, requests, creative works, recordings, pictures, photographs, letters, documents, demos, ideas, suggestions, reviews, concepts, methods, systems, designs, plans, techniques or other materials submitted, posted, uploaded, sent or otherwise transmitted to us (“User Content”). You agree not to provide User Content that:
You may only submit User Content that is original and that you have the right to post. By submitting User Content, you grant us a royalty-free, irrevocable, perpetual, non-exclusive, worldwide, fully sublicensable license to publish, reproduce, distribute, display, perform, edit, adapt, modify, translate, create derivative works, make, sell, export, and otherwise use your User Content (or any portion thereof) in any way that we want and in any form, media, or technology now known or later developed. You hereby waive any moral rights you may have in your User Content. You represent that you have obtained all necessary permissions, including the right to use an individual’s likeness in our advertising and marketing activities, from any individuals identified in or implicated by your submission (including those shown in photographic content), and, in the case of minors, also from their parents or legal guardians, as appropriate.
We are not obligated to publish or use your User Content. The Px Group is not in any manner endorsing the User Content and cannot, and will not, vouch for its reliability. We do not guarantee any confidentiality with respect to any User Content. Please do not send us any confidential or proprietary information or material.
The Px Group and its designees have the right, in their sole discretion, to monitor, review, edit, remove, delete, disable, refuse, restrict, or terminate access to your User Content or the Services (in whole or in part) at any time, without prior notice and in our sole discretion, for any or no reason. The obligations that you have to us under these Terms shall survive termination of the Services, any use by you of the Services, any User Content on the Services, or these Terms. You will not continue to post any User Content that The Px Group has previously advised you not to post.
Eligibility and Registration
You may be asked to register for certain activities in connection with the Services by creating a user profile. This registration may allow you to participate in interactive features of the Services. When you register, you agree to provide accurate, current and complete information about yourself as requested or directed on the Services and to promptly update this information to maintain its accuracy. The Px Group has the right to suspend or terminate any account or other registration and to refuse any and all current or future use of the Services if it suspects that such information is inaccurate or incomplete. You are responsible for maintaining the confidentiality of any password and username that you are given or select in connection with the Services, and you are responsible for all activities that occur under your password or account.
The Services are protected under the copyright, trademark, and other intellectual property laws of the United States and other countries. All intellectual property rights in the Services are owned by us or our third-party licensors to the full extent permitted under U.S. and international intellectual property laws. Except for content that you have submitted through the Services, you may not publish, reproduce, distribute, display, perform, edit, adapt, modify, or otherwise exploit any part of the Services, including the The Px Group name and logo, without our written consent. You may provide a link to the top page of the Services unless and until The Px Group gives notice that you must discontinue linking to the Services.
Disclaimer of Warranties
YOUR USE OF THE SERVICES IS AT YOUR OWN RISK. WE MAKE NO REPRESENTATIONS OR WARRANTIES ABOUT THE OPERATION OF THE SERVCES OR THE INFORMATION, MATERIALS, GOODS, OR SERVICES APPEARING OR OFFERED ON THE SERVICES, ALL OF WHICH ARE PROVIDED “AS IS.”
WITHOUT LIMITING THE GENERALITY OF THE FOREGOING, WE DISCLAIM ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO (1) THE WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE; (2) THE WARRANTIES AGAINST INFRINGEMENT OF ANY THIRD-PARTY INTELLECTUAL PROPERTY OR PROPRIETARY RIGHTS; (3) THE WARRANTIES RELATING TO THE TRANSMISSION OR DELIVERY OF THE SERVICES; (4) THE WARRANTIES RELATING TO THE ACCURACY, RELIABILITY, CORRECTNESS, OR COMPLETENESS OF DATA MADE AVAILABLE ON THE SERVICES OR OTHERWISE BY THE PX GROUP; (5) THE WARRANTIES OTHERWISE RELATING TO PERFORMANCE, NONPERFORMANCE, OR OTHER ACTS OR OMISSIONS BY THE PX GROUP OR ANY THIRD PARTY; AND (6) THE WARRANTY OF TITLE. FURTHER, THERE IS NO WARRANTY THAT THE SERVICES WILL MEET YOUR NEEDS OR REQUIREMENTS OR THE NEEDS OR REQUIREMENTS OF ANY OTHER PERSON.
WE MAKE NO WARRANTIES, EXPRESS OR IMPLIED, (1) THAT THE SERVICES OR ANY EMAIL WE SEND YOU IS FREE OF VIRUSES OR OTHER HARMFUL COMPONENTS THAT MAY INFECT YOUR COMPUTER EQUIPMENT OR OTHER PROPERTY BECAUSE OF YOUR ACCESS TO, USE OF, OR BROWSING ON THE SERVICES OR YOUR DOWNLOADING OF ANY MATERIALS, DATA, TEXT, IMAGES, VIDEO, OR AUDIO FROM THE SERVICES; OR (2) THAT THE SERVICE, WEBSITE CONTENT, FUNCTIONS OR MATERIALS CONTAINED THEREIN WILL BE TIMELY, SECURE, ACCURATE, COMPLETE, UP-TO-DATE, OR UNINTERRUPTED. THE PX GROUP DOES NOT NECESSARILY ENDORSE, SUPPORT, SANCTION, ENCOURAGE OR AGREE WITH ANY WEBSITE CONTENT OR ANY SUBMITTED MATERIALS, AND WE EXPRESSLY DISCLAIM ANY AND ALL LIABILITY IN CONNECTION WITH USER CONTENT, INCLUDING LINKS TO OR CONTENT CONTAINED ON THIRD PARTY WEB SITES.
IF APPLICABLE LAW DOES NOT ALLOW THE EXCLUSION OF SOME OR ALL OF THE ABOVE IMPLIED WARRANTIES TO APPLY TO YOU, THE ABOVE EXCLUSIONS WILL APPLY TO YOU TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW.
Limitation of Liability
UNDER NO CIRCUMSTANCES, INCLUDING NEGLIGENCE, WILL THE PX GROUP, ITS AFFILIATES, OR ANY PARTY INVOLVED IN CREATING, PRODUCING, OR DELIVERING THE SERVICES BE LIABLE FOR DAMAGES OR LOSSES INCLUDING DIRECT, INCIDENTAL, CONSEQUENTIAL, INDIRECT, SPECIAL, OR PUNITIVE DAMAGES AND LOST PROFITS ARISING OUT OF YOUR ACCESS, USE, MISUSE, OR INABILITY TO USE THE SERVICES, WEBSITE CONTENT, USER CONTENT, OR ANY LINKED SITES, HOWEVER CAUSED, WHETHER IN CONTRACT, TORT, NEGLIGENCE, STRICT LIABILITY OR OTHERWISE, EVEN IF THE PX GROUP HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES, OR IN CONNECTION WITH ANY FAILURE OF PERFORMANCE, ERROR, OMISSION, INTERRUPTION, DEFECT, DELAY IN OPERATION OR TRANSMISSION, COMPUTER VIRUS, OR LINE OR SYSTEM FAILURE. THE PX GROUP WILL NOT BE A PARTY TO, AND WILL HAVE NO RESPONSIBILITY OR LIABILITY FOR, ANY TRANSACTION NEGOTIATED OR ARRANGED BY A USER ARISING IN CONNECTION WITH THE SERVICES. IN THE EVENT THAT YOU HAVE A DISPUTE WITH ANOTHER USER RELATED TO, ARISING FROM, OR IN ANY WAY CONNECTED WITH USE OF THE SERVICES, YOU RELEASE THE PX GROUP FROM ANY CLAIMS, DEMANDS, AND DAMAGES OF EVERY KIND AND NATURE ARISING OUT OF OR IN ANY WAY CONNECTED WITH SUCH A DISPUTE. THE PX GROUP HAS NO OBLIGATION TO BECOME INVOLVED IN ANY DISPUTE BETWEEN A USER AND ANY OTHER PERSON.
THESE LIMITATIONS APPLY WHETHER THE ALLEGED LIABILITY IS BASED ON CONTRACT, TORT, NEGLIGENCE, STRICT LIABILITY, OR ANY OTHER BASIS, EVEN IF THE PX GROUP HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGE. BECAUSE SOME JURISDICTIONS DO NOT ALLOW THE EXCLUSION OR LIMITATION OF INCIDENTAL OR CONSEQUENTIAL DAMAGES, THE PX GROUP’S LIABILITY IN SUCH JURISDICTIONS SHALL BE LIMITED TO THE EXTENT PERMITTED BY LAW.
WITHOUT LIMITING THE GENERALITY OF THE FOREGOING, THE PX GROUP DISCLAIMS ALL LIABILITY OF ANY KIND ARISING FROM THE UNAUTHORIZED ACCESS TO OR USE OF YOUR INFORMATION.
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