The CM Group welcomes
to its family of companies.
Read our press release to learn more.
Cherie Myatt is the co-founder of the CM Group. Prior to launching the company, she spent more than a decade developing marketing and business strategies for pharmaceutical clients at a large Boston-based agency. Driven by an inextinguishable entrepreneurial spirit and recognizing a need for a more individualized, hands-on approach for her clients, Cherie started the CM Group with Maggie Butler in 2005.
The resident visionary, Cherie’s drive for innovation results in new and thoughtful approaches to her clients’ greatest business challenges. e believes that continuing to evolve and diversify agency offerings is critical to helping clients reach their goals in the dynamic life sciences industry. At the end of the day, she’s honored to do meaningful work and help facilitate engagements that allow for human connections and educational exchanges.
Guided by Cherie’s commitment to giving back, the CM Group supports numerous causes and nonprofits, including the Catherine Violet Hubbard Foundation, SNAP (Special Needs Athletic Partnership), Rosie’s Place, and Conquer Cancer. Particularly close to her heart are Team Impact and the N.E. Parkinson’s Foundation, the latter of which she supports with a biking fundraiser each year.
Maggie has dedicated her career to delivering successful engagements to the marketplace for the life sciences industry. She has held leadership positions with global and biotech companies, where she honed a comprehensive understanding of the industry’s strengths, challenges and operational strategies. She founded the CM Group with Cherie Myatt in 2005 with the conviction that well-executed programs require a personal touch and a keen appreciation for detail management. If done well, the results are profound and far-reaching.
One could and would describe Maggie as a straight shooter with a gift for operations management. New ways to maximize efficiencies that support client needs are constantly being ideated and vetted. She believes that the best way for everyone to win is for the agency to always be forward thinking — learning, investigating, training and serving as the resident experts.
Since its inception, the CM Group has fostered a culture of thoughtfulness, collaboration and support. And in doing so, the agency has earned itself a spot on the Boston Globe’s annual “Best Places to Work” roster. As the company grows, Maggie remains passionate about never losing the boutique-style feel and approach to its work and client service. Outside the office, Maggie believes in giving back and supports organizations that focus on critical medical research and support, including Stand Up to Cancer.
Alex is the CM Group’s thought leader for patient engagement. A marketer by trade for close to three decades and someone with firsthand patient-advocacy experience, Alex is uniquely equipped to tackle the complexities of patient-centric communications programs at the agency. Under her leadership, the Px Group was established in 2017 as a division of the CM Group focused exclusively on patient engagement.
With her team, she identifies thoughtful ways for life sciences companies to connect on an authentic level with patients and caregivers. Her strategic collaborations have resulted in a variety of powerful programming—from patients engaging with each other to employees connecting with the patient experience. Each engagement is driven by a mission to amplify the patient and caregiver perspective, and in doing so, provide a platform for compassion, empathy, education, and innovation.
Alex’s dedication to important causes carries over into her personal life; she sits on the board of trustees for CARES Foundation, a national organization dedicated to Congenital Adrenal Hyperplasia (CAH), a rare, genetic disorder that affects her youngest son. A roll-up-her-sleeves type, she was also the driving force behind adding essential rescue medicine for patients with adrenal insufficiency to the formulary for ambulances across Massachusetts and New Hampshire.
In a land of talented and focused process people, Stefanie is relied on regularly to step back and consider the big picture. As the Vice President of Strategy and Innovation, she runs the in-house idea lab and is constantly designing, testing, and implementing new programs and tools that move the agency and its clients forward.
Prior to joining the CM Group, Stefanie worked in-house as a brand and compliance attorney at several biotechnology companies in the Boston area. As a thought partner for multiple brand teams, Stefanie combined her compliance savvy with a natural prowess for solving commercial challenges. Stefanie continues to harness these two strengths to engineer creative and compliant campaigns that bring new value to clients and their customers.
At the agency, Stefanie has been a vital compliance asset as well as a pioneer for growth and change. In 2017, she helped establish the Px Group, and she continues to support clients in driving patient-centric engagement strategies and product-development plans.
With over a decade of compliance and risk management experience, Patty is the agency’s architect and steward of enterprise compliance strategy, structure, and processes, as well as the subject matter expert for clients.
Since joining the CM Group, Patty has established a department that is by the book and informative, and she has assembled an approachable team who is fluent in the latest industry requirements. By launching comprehensive educational and training programs, compliance has moved beyond serving as just an agency resource and instead has been ingrained into the many processes (as well as the hearts and minds) of everyone at the CM Group.
Prior to her focus on compliance, Patty spent two decades taking on a diverse set of roles in product development, marketing and training for medical device companies. Along the way, her guiding light—to improve patient outcomes and experiences—has remained in clear view.
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